Parallel Universe — Robert Craig, 2005
Oh, I’d love to be an Oscar Mayer wiener,
that is what I’d truly like to be,
'cause if I were an Oscar Mayer wiener,
everyone would be in love with me!
In this 2005 acrylic piece, Robert Craig truly takes the infamous Oscar Mayer Wiener song to visual heart, merging science with automotive technology to create… the Baby Wienermobile! This re-envisioning of the Wienermobile (owned by Oscar Mayer, which in turn is owned by Kraft Food’s) is clearly transformative, as (quoting the Supreme Court, as we often do in I Support FAIR USE land) it “…adds something new, with a further purpose or different character, altering the first with new expression, meaning or message.” Yes, I would say that a baby/wienermobile hybrid flying through space would be judged quite fairly as “altering the first with new expression.”
And, as a side note, while the baby springing forth from the Wienermobile may appear to be a kewpie doll (which would double the fair use impact!), technically, it is not. According to Licensing Works, LLC — the legal entity that “represents” kewpies, Elmer’s Glue, Tarzan and a host of other long standing trademarks — kewpies have several distinguishing factors, including “…the starfish right hand.” Ah ha! In Parallel Universe, Craig’s baby has five-finger baby hands.
Who’s up for lunch!